Take fewer detours and improve health

Take fewer detours and improve health ------Huadeli May Day Health and Progress Tour In late spring, May is drunk, the spring breeze slowly warms people's hearts, the spring rain lingers and evokes pity, the flowers are like brocade, the green shade is like the sea, the blue sky and white clouds are beautiful like dreams. On the afternoon of May 13th, at 17:00, Huadeli Shoes Co., Ltd. in Sanxi Industrial Park, Wenzhou, sang and laughed in front of the door, and red flags were displayed. The annual "May Day Health Promotion" event is organized by the company's Party, Workers, Youth League, and Women's Federation. More than 80 management personnel, party members, youth league members, women's federations, and outstanding employees set off in a grand manner in more than ten vehicles. After more than an hour's drive, we arrived at our destination - the picturesque Wenzhou Yushan Leisure Scenic Area. During the day and night activities, everyone indulged in drinking, singing loudly, climbing the island, swinging on swings, digging bamboo shoots, playing games, and enjoying themselves. They showcased the unity, friendship, healthy and upward spirit and moral qualities of Huadeli employees everywhere. At the event, the chairman of the company, Qiu Haijun, sang the song "The Moon of the Fifteen", which made all the employees present drunk and tearful. A veteran party member who has been working in the company for many years and has been taking care of elderly parents and children with a loved one at home excitedly said, "Qiu Dong's singing has sounded my heart, and I have no regrets working at Huadeli.". Vice President Qiu Haiping's "Singing a Mountain Song for the Party" is full of strong feelings for the Party and patriotism. "Less detours, healthier progress" is the starting point and landing point of Huadeli's party, industry, youth league, and women's federation organization work. It is the cultural essence of fulfilling the corporate mission and achieving win-win results through the "Belt and Road" initiative. This event was well organized and achieved significant results. Thank you to everyone who needs to continue working due to work needs. Let the Huadeli culture continue to flourish.



Made 9 billion yuan in World War I, Jinjiang Footwear King won the largest IPO of the US stock market this year

Last year, ANTA officially launched its maiden voyage to Southeast Asia. On the evening of February 1st Beijing time, Finnish sports giant Amer Sports went public on the New York Stock Exchange in the United States. This was the first Chinese company to go public in the United States in 2024 and also the largest US stock IPO project since chip design company Arm in September last year. In this listing, Yamafin Sports offered an opening price of $13.4, which is below the guidance range of $16 to $18. A total of 105 million shares were issued, raising a total of $1.8 billion. As of the close, Yamafen's market value was 6.3 billion US dollars (approximately 45 billion RMB). Yamafen Sports was founded in 1950 as a tobacco company. It entered the sports goods industry in 1986 and entered China through agents in 2000. By 2018, it had 13 brands, including well-known brands such as Salomon, Wilson, and Archaeopteryx. In 2018, Anta Group, together with Fangyuan Capital, Anamed Investments (an investment company held by the founder of Lululemon), and Tencent, formed a consortium to acquire all brand assets of Yamafin Sports for 4.6 billion euros (approximately 35.9 billion yuan). Among them, ANTA Group invested 1.543 billion euros (approximately 12 billion yuan) to hold 57.85% of the shares. Within three years, ANTA Group has transformed the Archaeopteryx into the Herm è s of the outdoor world and the iPhone in the assault suit. Over the past three years, the revenue of Yamafin Sports has been increasing, from $2.446 billion in 2020 to $3.549 billion in 2022, with an annual growth rate of over 20%. According to the latest announcement released by Anta on the evening of January 23, Yamafin Sports is expected to have a full year revenue of around $4.4 billion in 2023. After the IPO, Anta Sports, Fangyuan Capital, Anamed Investments, and Tencent held 44.5%, 12.7%, 16.3%, and 4.5% of shares respectively. Based on the closing price, the book surplus of Anta Sports's acquisition is approximately 9 billion yuan. After Yamafen Sports went public, ANTA was once again pushed to the forefront. This company, which has been established for 32 years and listed for 16 years, has acquired brands such as Feile, Di Sante, Kelong, and Italian luxury home textile Frette in the past few years, making it one of the few successful cases of multi brand expansion in China. Anta's current market value is HKD 187.4 billion, making it the number one sports brand in China. Founder Ding Shizhong is from Jinjiang, Fujian. He comes from a grassroots background and is 53 years old. In the past year, he has talked about the most topic: going abroad and internationalizing ANTA.



Online transformation and development of domestic brands, and exploring consumption increment in Tiktok e-commerce

With the oversupply of traditional manufacturing and service industries, commerce is bidding farewell to traditional channels and flow logic and entering an era of intensive cultivation under scenario segmentation. The key elements of supply, demand, and matching in the business chain are all changing, and a new cycle has actually arrived. The dilemma faced by the former "Chinese shoe king" Aokang is a typical representative of it. With the booming development of the leisure and sports footwear market in recent years, the demand for leather shoes has decreased, and Aokang has gradually become the "shoes of the parents". In order to solve the problems of the enterprise, Aokang is intensifying its online transformation and development. In September 2021, Aokang Hangzhou Technology officially opened, a company focused on new media marketing, carrying the new dream of being the "shoe king". Wang Zhentao, Chairman of Aokang International, made a positive statement at the opening ceremony: "The founding team of Aokang Hangzhou Technology is the elite backbone of Aokang, and each partner is also an industry benchmark. I believe that with everyone's joint efforts, we can definitely achieve 1+1>2." Also in this year, Tiktok E-commerce officially put forward the concept of "interest E-commerce", which is an E-commerce based on consumers' yearning for a better life, meeting their potential shopping interests and improving consumers' quality of life. Its core is to proactively help users discover their potential consumption needs and expand business growth for businesses. Hu Zhaozhou, the CMO of Aokang International, once said that the core idea of Aokang to promote brand transformation is to comply with comfort perception, return to the men's shoe track, and focus on the layout of Tiktok.

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