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2024

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02

Two years after Lululemon entered the footwear market, men's shoes finally emerged

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On February 2, 2024 Beijing time, Canadian sports lifestyle brand lululemon released its 2024 Spring/Summer footwear collection in New York, officially launching the brand's first men's shoe collection.
Lululemon, founded in 1998, initially started as a yoga outfit. In March 2022, it officially announced its entry into the footwear market, with the first running shoe Blissfeel being released globally.
After entering the footwear market, lululemon's initial shoes were all women's shoes. After the release of Blissfeel, Chargefeel women's sports shoes, Strongfeel women's training shoes, and Restfeel slippers were successively released in 2022.
At that time, Calvin McDonald, CEO of Lululemon, stated, "Entering the footwear category was also another milestone for the Lululemon brand. Just like creating a clothing category, when we launched our footwear collection, we also focused on unmet needs."

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