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2024

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02

Online transformation and development of domestic brands, and exploring consumption increment in Tiktok e-commerce

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With the oversupply of traditional manufacturing and service industries, commerce is bidding farewell to traditional channels and flow logic and entering an era of intensive cultivation under scenario segmentation. The key elements of supply, demand, and matching in the business chain are all changing, and a new cycle has actually arrived.
The dilemma faced by the former "Chinese shoe king" Aokang is a typical representative of it. With the booming development of the leisure and sports footwear market in recent years, the demand for leather shoes has decreased, and Aokang has gradually become the "shoes of the parents".
In order to solve the problems of the enterprise, Aokang is intensifying its online transformation and development.
In September 2021, Aokang Hangzhou Technology officially opened, a company focused on new media marketing, carrying the new dream of being the "shoe king". Wang Zhentao, Chairman of Aokang International, made a positive statement at the opening ceremony: "The founding team of Aokang Hangzhou Technology is the elite backbone of Aokang, and each partner is also an industry benchmark. I believe that with everyone's joint efforts, we can definitely achieve 1+1>2."
Also in this year, Tiktok E-commerce officially put forward the concept of "interest E-commerce", which is an E-commerce based on consumers' yearning for a better life, meeting their potential shopping interests and improving consumers' quality of life. Its core is to proactively help users discover their potential consumption needs and expand business growth for businesses.
Hu Zhaozhou, the CMO of Aokang International, once said that the core idea of Aokang to promote brand transformation is to comply with comfort perception, return to the men's shoe track, and focus on the layout of Tiktok.

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